iGaming Market Tendencies
iGaming has shown persistent growth over the past few years and is
expected to continue in the same trend. 51% of the world's population
take part in some form of gambling every year, thus signifying
obvious financial benefits for online gambling websites. With the
expansion of the online gambling industry, players have come to expect
only the highest quality of online gambling facilities. New features
and regular system updates are needed to maintain your online
gambling website to stay ahead in the market.
Online gambling is composed of three main market players:- Software vendors (e.g. Viaden Gaming);
- Online gambling business operators;
- End customers (or players).
Since 2003, the market has grown by an annual average of 23%. The games that dominate are wagering, casino and poker. Online gaming is becoming more popular and its growth is driven by factors such as Internet penetration, new markets opening due to regulation and new player groups. Since 2004, women's share of Internet users between the ages of 16 and 74 in Europe has increased by more than 80%, while the same age group for men has seen an increase of 60%. Online gaming used to attract mainly younger men, but these days it is becoming increasingly popular amongst women and older age groups.
New Groups of Players
Different types of players have different preferences and reasons
for playing. Most people play for entertainment, some play to win
money and others play for relaxation. Whatever the reason, it is
vital that gaming operators and developers are attentive to the
various preferences of the players. The range of ages among players
is also becoming greater as Internet penetration continues to expand
in our society and interest in online gaming increases. The
traditional image of a player, a man aged between 25 and 35, is
becoming much less predominant. According to research carried out by
GP Bullhound, it is expected that 43% of all online players in 2009
will be women. Women players used to show a preference for various
kinds of bingo games but are increasingly playing in other gaming
segments. Surveys indicate that men and women have different gaming
behaviour. Women generally play for longer but at lower stakes, while
men play more frequently at higher stakes but shorter sessions. Men
generally play for excitement and women for relaxation.One reason why the bingo segment is experiencing strong growth is because it offers players relaxation in a social community.
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